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Dan Haggerty, second from right, played Grizzly Adams in the 1970's television show, was joined by Thom Pace, who wrote the theme song for the show, Wednesday during a press conference announcing future ventures for the Grizzly Adams brand franchise. Also photographed are Terry Bomar, Haggerty's manager, Julie Magnuson, CEO of Grizzly Adams brand franchise, and Tod Swindell, COO of Grizzly Adams brand franchise.

